Loocial provides targeted operating mandates for growth-stage companies facing stalled execution. We diagnose breakdowns across teams, structure, and incentives — then lead hands-on to restore performance.
Founded in 2014, Loocial is the advisory and operating practice of Gary Amaral — a marketing leader with 15+ years restoring performance across growth-stage and enterprise environments.
Most marketing teams don't fail because they lack talent. They fail because of structural misalignment — unclear mandates, broken feedback loops, mismatched incentives, and tools that don't talk to each other. Loocial exists for the moment when leadership recognizes the gap between potential and output.
We step in with a clear diagnostic lens, the authority to make changes that stick, and the hands-on operating experience to rebuild momentum. Our work spans demand generation, CRM and lifecycle marketing, marketing operations, team restructuring, and go-to-market strategy — across SaaS, financial services, retail, and beyond.
Selective, targeted mandates designed to move the needle — not generate slide decks.
End-to-end go-to-market planning and hands-on execution for product launches, market entry, and revenue acceleration. From ICP definition through pipeline delivery.
Full-funnel demand programs spanning paid media, content, email, and ABM. Built to deliver pipeline, not vanity metrics. Proven at scale with up to 350% ROAS.
Design and implementation of lead nurture, retention, and lifecycle programs. Deep experience with Salesforce, HubSpot, Marketo, and Adobe Campaign.
Diagnostic work across team structure, roles, incentives, and operating cadence. Rebuild accountability and performance rhythm for marketing orgs of 5–30.
Stack audit, tool consolidation, data architecture, and workflow automation. Making the machine run so the team can focus on strategy and creative.
Practical AI integration across marketing workflows — from content automation and lead scoring to autonomous campaign management and analytics.
Operator-turned-investor with 30+ angel investments and three companies co-founded. We bring GTM operating experience to the cap table — not just capital.
Enterprise-grade lead scoring for everyone. Built from zero to revenue, scaled content to DR 72 and 35K monthly organic visitors. Successfully sold to the incumbent in the space.
Competitive intelligence platform built with the same founding team. Helping companies uncover the secrets of their competitors in real time.
AI-powered accounts receivable platform. Bringing intelligent automation to one of the most manual processes in finance.
Purpose-built sales engagement platform for agencies. Contributed marketing strategy during product development.
Active angel investor across SaaS, AI, and revenue operations. Founder Showcase keynote speaker alongside names like Elon Musk, Naval Ravikant, and David Sacks on the alumni stage.
A mobile app for tracking recommendations from friends and family — because the best discoveries come from people you trust.
A selection of outcomes delivered across operating mandates and leadership roles.
Every engagement follows a disciplined operating cadence — not a consulting playbook.
Deep audit of team structure, tooling, processes, incentives, and output. We identify the specific breakdowns between capability and performance — usually within two weeks.
Clear mandate with defined outcomes, authority boundaries, and accountability structure. No ambiguity about what changes, who owns what, and how we measure success.
We don't hand off a deck. We step into the operating seat — leading teams, rebuilding workflows, running campaigns, and hitting targets alongside your people.
Institutionalize the operating rhythm, document playbooks, and ensure your team can sustain performance independently. Clean exit with lasting impact.
Whether you need a diagnostic conversation or a full operating mandate, reach out.